JEBRAND (DESIGN)
Jacob Reid is a Canadian designer whose work rejects fleeting trends in favor of lasting impact. Self-taught, he built his practice through hands-on experience with clients like Rosso Coffee Roasters, The Beverly, Contemporary Calgary, and Granville Island Brewing. At Critical Mass, Jacob delivers production design for Apple, sharpening his skills on high-stakes campaigns. In partnership with C&B, his work for The Dada Ball earned him an Anvil Award—gold in Brochure, Catalogue, or Book—recognizing his eye for detail and concept. Jacob’s specialties span branding, identity, and digital campaigns, always guided by curiosity and a drive to learn. He is now seeking opportunities with creative teams, ready to bring fresh perspective and dedication.


Logo Design—Social Media
—Brand Identity—Website Design
—Layout Development —Photography
—Videography—Creative Direction 
—Campaign Development

Experience 




Awards
Now
2024
2023
2022

2025
Critical Mass (Apple)
Freelance
Rosso Coffee Roasters
Asta Studio

Anvil Awards: Gold In the Category of Brochure Catalogue, or Book. 
*In collaboation with C&B Advertising


jebranddesign@gmail.com
@jebrand_
01.JEBRAND (Design)

JeBrand Design
Independent
2019–Present Brand Identity

Logo Design
Digital & Print
Ongoing Exploration
Welcome to JeBrand, Jacob Reid’s personal design practice and creative playground. Here, Jacob experiments with brand identity, logo design, and bold visual systems—refining his style and setting the tone for his portfolio and client work. JeBrand is both a showcase and a foundation, reflecting Jacob’s approach to design: intentional, adaptable, and always evolving.
02.LOOK: The Dada Ball

Contemporary Calgary
C&B Advertising
2024
Publication

Event Branding, Editorial Design
Print / Hardcover
216 × 254 mm
Look: The Dada Ball was a gala fundraiser for Contemporary Calgary, inspired by the avant-garde Dadaist movement. Jacob partnered with C&B Advertising to design the event guide and auction catalog, highlighting artists, sponsors, and performers. The event raised $2.2 million to support the gallery’s growth and expansion.

03.The Beverly

The Beverly Salon
Asta Studio
2023
 Brand Identity

Visual Identity,
Print & Digital
Brand System
In partnership with Asta Studio, Jacob’s design was selected for the rebrand of The Beverly, a Calgary hair salon. He developed a new visual identity that reflects the salon’s modern, welcoming spirit. The refreshed brand now defines The Beverly’s presence across digital and in-store touchpoints.
04.Wiens on Wines

Wiens on Wines
Independent
2023Brand Identity

Brand Identity, Digital Design
Social, Web
Brand System
Jacob developed the brand identity for Wiens on Wines, a social platform led by a WSET Diploma-certified wine expert. The brand makes wine education accessible to all, blending expertise with an approachable, engaging presence across digital channels. Jacob’s design supports Wiens on Wines mission to demystify wine for a broad audience.
05.Elite Resilience

Elite Resilience
Independent 
2024

Publication

Brand Identity, Logo Design
Digital & Print
Visual System
Elite Resilience is a coaching platform that empowers athletes to build mental and emotional strength. Jacob developed the brand identity from the ground up, designing the logo, typography, and visual system. The flexible identity works across digital and print, giving the platform a consistent, professional presence.

06.Inner City Summer
Community Initiative
Independent
2025
Publication

Brand Identity, Art Direction
Print, Digital, Merchandise
Campaign Identity
Inner City Summer is a community initiative that transforms urban spaces through sport, music, and cultural events. Jacob developed the brand identity from the ground up, drawing on vintage athletics and bold editorial structure to create a playful, approachable system. The visuals spanned posters, social templates, and merchandise, capturing the inclusive energy at the heart of the project.

07.Rosso

Rosso Coffee Roasters
In House Designer 
2023-2024

Publication

Brand Expression, Social, Signage
Print & Digital
Applied Brand System
As Rosso Coffee Roasters’ in-house designer, Jacob executed the brand’s visual identity across social media, signage, and events. His work bridged the gap between Rosso’s legacy branding and a new visual direction, supporting the company through its first major rebrand since 2007. These designs honored Rosso’s roots while shaping its presence as a growing global brand.

08.Wedding Zine

Private Commission
Independent
2025
 Editorial

Editorial Design, Layout, Storytelling
Print
Custom Zine
Jacob designed a custom zine to celebrate a wedding on Vancouver Island, serving as both keepsake and storytelling piece. He handled the layout, photo placement, and structure, shaping the content into a narrative that captured the day’s atmosphere. The finished zine became a personal, lasting memento for the couple and their guests.
09.Poster Series

Various Clients & Personal Work
Independent
2020–2025
 Publication

Layout, Typography, Composition
Print
Poster Series
This poster series showcases Jacob’s work across events and personal projects, blending client briefs with bold, type-driven experiments. Each design explores new approaches to hierarchy and layout, with a focus on clear communication. The collection reflects a commitment to intentional, expressive composition.