JEBRAND (DESIGN)
Jacob Reid is a Canadian designer working across branding, identity, and digital and print campaigns. Self-taught, he built his practice through hands-on collaborations with clients including Rosso Coffee Roasters, The Beverly, Contemporary Calgary, and Granville Island Brewing. At Critical Mass, he contributes to production design for global brands such as Adobe, Apple, and BMW, supporting high-profile design and production projects. His collaboration with C&B on The Dada Ball earned a Gold Anvil Award in Brochure, Catalogue, or Book.

Experience 




Awards

Now
2024
2023
2022

2025

Critical Mass (Apple)
Freelance
Rosso Coffee Roasters
Asta Studio

Anvil Awards: Gold In the Category of Brochure Catalogue, or Book
*In collaboation with C&B Advertising

08.Inner City Summer
Community Initiative
Independent
2025
Publication

Brand Identity, Art Direction
Print, Digital, Merchandise
Campaign Identity

Inner City Summer is a community initiative that transforms urban spaces through sport, music, and cultural events. Jacob developed the brand identity from the ground up, drawing on vintage athletics and bold editorial structure to create a playful, approachable system. The visuals spanned posters, social templates, and merchandise, capturing the inclusive energy at the heart of the project.